A bit off topic with this, but hey, a blog is a good place to complain. I have been noticing a shift to people using online PDFs for newsletters and whatnot. (Think Accounts and such.) However, apparently the editing teams of many newsletters apparently haven't realized that many people would like to read these on the computer, rather than wasting the paper to print them out. I infer this because of the strong preference to using multiple columns for a newsletter, which works great for printed documents, but is a huge pain to read on screen. (Scroll down, scroll up, scroll down, page up. Tedious. If you think that Acrobat's Reading Mode helps with this problem, I will suggest that you give it a try yourself.)
On the other hand, some organizations do it right, by having single column PDFs. As an example, the 2010 AOM Call for Participation. (Links directly to PDF.) Clean, easy to read on screen, and hey, now I don't have to print out all 70 (!) pages.
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