I think we can all benefit from considering our readers and the "So What?" question in more detail.
Abstract. The writing of academic abstracts is more than a tiresome necessity of scholarly life. It is a practice that goes beyond genre and technique to questions of writing and identity. In this article we deconstruct a series of abstracts from a variety of refereed journals to 'read' for the representation of data, argument, methodology and significance. We describe one strategy for writing abstracts, developed as part of a long-term project on postgraduate writing pedagogies. We propose that the art of writing abstracts is neglected in the academy, is given scant attention by journal editors, and has produced a motley and often bland array of conventions and genres. We suggest that abstract art should be an important aspect of supervision if graduate students and novice researchers are to stake a claim in the academy.
Kamler, Barbara, and Pat Thomson. 2004. "Driven to Abstraction: Doctoral Supervision and Writing Pedagogies." Teaching in Higher Education 9(2):195-209. (Melbourne link)
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